June 3, 2011 § 4 Comments
At present, crowdfunding is primarily used for creative projects. Creative minds come together and pitch their ideas to the public in hopes of funding for their artistic projects. The conflict here is in the fact that creative people do not always have the right mindset for business pitching, be it to small investors or multimillionaire angels. There are mavericks indeed – Andy Warhol, Damien Hirst, Jay-Z – just to name a few. Yet the hermit artists with l’art pour l’art mentality are struggling to get their projects funded. With gratitude and appreciation I take my hat off to this breed of artists, and I want to help them benefit from crowdfunding as well.
Today’s artists, as never before, need networking, art circles affiliation and a basic sense for making money from their work. Traditional artist-manager, maker-seller relations like the once common in the music industry do not exist in crowdfunding. A shame, if you ask me, because these relations can be of great value to the artist and his or her potential fan base. If you are an artist deciding to use crowfunding I would seriously recommend taking time to educate yourself about the difference between a good crowdfunding pitch and a poor one. Most crowdfunding platforms provide basic guidelines, plus there are blog posts by and for crowdfunders with suggestions and best practices. Check them out.
Check out my next video blog post, I will give you some tips on how to improve the chances of your crowdfunding project.